(Short Course) Digital Marketing Essentials

Course details

  • Location Wrexham
Close up of hands on a laptop keyboard

Why choose this course?

This module aims to demonstrate an introduction to digital marketing essentials. Learners will be taught best practice around how to utilise a range of digital marketing tools, social media planning and analytics and measurement.

Key course features

  • Build your own social media marketing plan, based on an organisation of your choice (typically your employer).
  • Support is provided as well as opportunities to discuss with classmates through guided discussion on the online forums.
  • Utilise a range of digital marketing tools, social media planning and analytics and measurement. 
  • Study online for free.

What you will study

  • Social Media Planning
  • Persona Development
  • Content Marketing
  • Introduction to SEO
This flexible course offers a blended approach to learning, combining the convenience of e-learning with the interaction of classroom training.  In person group sessions are held on the Glyndwr campus in Wrexham providing an interactive platform for participating students to share their learning experience.

Entry requirements & applying

To book this course, please visit the online store.

The booking for this course closes a week before the course start date. If you would like to find out more about future dates for this course please contact enterprise@glyndwr.ac.uk


Teaching & Assessment

Students will be required to undertake a project of building a digital marketing plan, based on improving digital marketing performance for a chosen organisation, typically their organisation. The plan mirrors the weekly content and is based on a practical template provided. The forums will enable students to reflect and demonstrate their learning. The minimum expectation for the improvement plan word count is 500 - 1,000 words.


Fees & funding


Course dates

May 16th 2022 for 4 weeks