(Short Course) Ecommerce & the Online Customer

Course details

  • Duration 6 weeks
  • Location Blended Learning
Student working on laptop

Why choose this course?

This module provides an introduction to digital marketing. Learners will be taught best practice around how to expand your business online, understanding the e-consumer, approaches to digital selling/marketing, e-commerce strategy and digital tools such as search engine optimisation (SEO), pay-per-click advertising (PPC) and content marketing.

Key course features

  • Build your own digital marketing plan, based on an organisation of your choice.
  • Support is provided as well as opportunities to discuss with classmates through guided discussion on the online forums.
  • Identify and apply the key concepts of the digital marketing funnel, characteristics of the digital customer and user journey using a range of digital tools to optimise this process and improve the digital customer experience.

What you will study

  • Digital Conversions & The Sales Funnel
  • Digital Customer & Persona Development
  • Insight Tools & Keyword Planning
  • The Online Customer Journey
  • Conversion Rate Optimisation (CRO)
  • Digital Tools – SEO (Search Engine Optimisation & PPC (Pay Per Click)

This flexible course offers a blended approach to learning, combining the convenience of e-learning with the interaction of classroom training.  In person group sessions are held on the Glyndwr campus in Wrexham providing an interactive platform for participating students to share their learning experience.

Entry requirements & applying

To book visit the online shop.

Teaching & Assessment

Students will be required to undertake a project of building a digital marketing plan, based on improving digital marketing performance for a chosen organisation, typically their organisation. The plan mirrors the weekly content and is based on a practical template provided. Each section of the template relates to a specific area of the syllabus and learning objective. The students will work on this document week by week, and by the end they will have completed a practical plan based on their chosen organisation. The forums will enable students to reflect and demonstrate their learning. The minimum expectation for the improvement plan word count is 1500 words

Fees & funding


Course dates

1 June 2022