(Short Course) Social Media Planning
- Duration 4 weeks
- Location Online
Why choose this course?
A strong digital presence gives your business a platform to engage with your consumers. Our Social Media Planning short course will guide you in working towards supporting your broader business goals with a refined approach towards your social media.
Learn how to navigate your way around running multiple successful platforms and explore best practices around how to utilise a range of digital marketing tools and analytics and measurement. Keep on top of your digital presence and learn how best to plan and strategize your social media platforms.
Key course features
• Build your own social media marketing plan, based on an organisation of your choice (typically your employer).
• Guided discussion using online forums and tutor support
• Utilise a range of digital marketing tools, social media planning and analytics and measurement.
What you will study
• Social Media Planning
• Persona Development
• Content Marketing
• Introduction to SEO (search engine optimisation)
Entry requirements & applying
The booking for this course closes a week before the course start date. If you would like to find out more about future dates for this course please contact email@example.com
Teaching & Assessment
You will be required to undertake a project of building a social media marketing plan, based on improving digital marketing performance for a chosen organisation, typically your organisation. The plan mirrors the weekly content and is based on a practical template provided.
The forums will enable you to reflect and demonstrate your learning. The minimum expectation for the improvement plan word count is 500 - 1,000 words.
Fees & funding
Course 1: 1st November 2022
Course 2: 16th January 2023
Course 3: 3rd April 2023