Our vision

To be recognised as a significant multi-disciplinary contributor to the generation and sharing of knowledge related to the leadership, impact and management of business organisations in regional, national and international contexts, and in so doing take advantage of external opportunities and contribute to the strategic aspirations of the School and the University.

Our mission      

To promote business and management research on a multi-disciplinary basis, both within the University and with other national and international higher education partners, as well as developing advanced consultancy capability that outreaches to local, regional and national business communities, by being an accessible knowledge hub of advanced business thinking.

Our research

The School’s focus is on evidence-based research that supports the social and economic development of North Wales, and supports regional decision makers, leaders and citizens in achieving sustainable developmental policies. Under their dedicated Centre for Management Research, they have a regular seminar programme which aids students on postgraduate programmes, and researchers and businesses in the region.

The School also has a joint research centre with the School of Applied Science, Computing and Engineering called the Analytical Decision Making Research Group. Research is based around developing improved business decision making capability, and relating mathematical decision and ranking methods to relevant, real-life problems.

Research interests are in the areas of leadership and strategy, small business, human resource management, marketing, accounting and finance, events and effective management practices.

Research projects

Our research covers the broad scope of business topics, from marketing intelligence, leadership and strategy and human resource management, through to marketing, procurement, enterprise, accounting, impact analysis and business procedures. Activities are undertaken through funded work and through the active supervision of our PhD students. In addition, members of the Centre work with colleagues from other universities to organise and deliver seminars and conferences.

The research centre has obtained funded work for projects such as:

  • 2017 - Arts and Humanities Research Council (AHRC) for estimating the contribution of the Pontcysyllte Aqueduct and Canal (PAC) as a World Heritage Site (WHS) to the local economy during the industrial revolution of 1805 to 1847 - Value: £154,928.
  • 2016 - ERASMUS+ to lead a project to develop social enterprise educational and training tools (SEDETT) with partner organisations drawn from Ireland, Lithuania, Italy, Poland, Romania and Spain – Value: 275,000 euros.
  • 2016 - Welsh European Funding Office (WEFO) to work as part of a team with Bangor University and Coleg Cambria as partners to develop a North Wales Business Academy - Value: £4.3 million.
  • 2015/14 - Welsh Assembly Government (WAG) to undertake a series of strategic insight partnership projects with organisations into strategic marketing, cooperative procurement practices and lean processes - £17,500.
  • 2014 – Knowledge Transfer Project (KTPs) with partner organisations to solve problems related to Financial Management - £145,000.

Examples of recent completed PhD thesis that have been supervised in the research centre addressed topics that included:

  • Best practice in the development of teams within a NHS context.
  • Modelling the determinants of a public sector cost accounting system and organisational change.
  • Developing a framework of factors affecting the competency of middle managers in large scale organisations.
  • Developing a model of economic impact analysis for non-profit organisations in a regional context.

Research centre members are active in research organisations such as the British Academy of Management and the Academy of Marketing, and some work with colleagues from other universities in their respective special interest groups, such as the B2B marketing Special Interest Group of the Academy of Marketing, to organise and deliver colloquia/symposia and other fora to enable further specialised knowledge and understanding to be developed.


Binsardi, B., Green. J. and Dey, B. (2016). “The Impact of Digitalisation on an Industry's Market Structure and Innovation”, Journal Conference Proceedings, 3rd B2B Marketing Colloquium, Organiser: University Paris 1 Pantheon Sorbonne, France and Bournemouth University, UK, 23-24 June 2016, Sponsored by Journal of Industrial Marketing Management (Special Issues on , Special Issues in Addressing the Big Picture: Macro-Environment Changes and B2B Firms), Publisher: Elsevier, ISSN: 0019-8501.

Preece, D. and Binsardi, B. (2016). “The Use of Q Methodology in Marketing Research”, Journal Conference Proceedings, Academy of Marketing 2016 Conference: Newcastle, UK, 4-7 July 2016.

Pradeepika, P. and Binsardi, B. (2015). “Exploring Public Sector Accounting Reforms in an Emerging Economy: A Case of Sri Lanka”, Research in Accounting in Emerging Economies (RAEE): Special Issue on the Public Sector Accounting, Accountability and Auditing in Emerging Economies, In-Print, ISSN: 1479-3563, Emerald Group Publishing Limited, http://www.emeraldgrouppublishing.com

Green, J. and Binsardi, B. (2015). “Identifying the Why in Change; Active Amalgamating, A Grounded Theory”, Chapter 6, in Tipuric, D., Raguz, I. V., and Darabos, M. (Editors). Dynamics of Organisational Change: Beyond Identity and Reputation, London, UK, Publisher: Pearson.

Green, J. and Binsardi, B. (2015). “Entrepreneurial Intentions: A Grounded Theory of Green Fielding”, Sinergie Italian Journal of Management, A Peer Review Quarterly Journal, In Print, ISSN: 0393-5108, http://www.sinergiejournal.it

Dey, B. and Binsardi, B. (2015). “Appropriation of ICT in rural Bangladesh– a case study on farmers’ use of mobile telephony”, Chapter 7, in Dey, B.L., Sorour, K. and Filieri, R. (Editors). (2015). ICT in Developing Countries, London, UK, Publisher: Macmillan.

Leong, K. and Sung, A. (2015). “A review of spatio-temporal pattern analysis approaches on crime analysis”, International E-journal of Criminal Sciences, Vol. 9.

Chan, S. C. and Leong, K. (2016). “The Challenge of Evaluating the Effects of Web-Based Crime Mapping on Cooperative Policing Intervention”, Forensic Research & Criminology International Journal, Vol. 2, Issue 3.

Opoku, A, Akotia J, Egbu, C and Fortune C (2016) Exploring the knowledge base of practitioners in the delivery of sustainable regeneration projects, Construction Economics and Building, Vol 16 Iss 2 p.14-26.

Higham, A and Fortune, C (2016) Sustainability and investment appraisal for housing regeneration projects (highly commended prize), DOI: 10.1108/ss-09-2015-0044 Structural Survey Vol34 Iss 2 p.150-167.

Opoku, A and Fortune, C (2015) Current practices towards achieving sustainable construction project delivery in the UK International Journal of Environmental, Economic and Social Accountability (annual review – invited paper) Vol 33 Iss 1 p73-78.

Nagirikandalage, P and Binsardi, B (2015) Exploring public sector accounting reforms in an emerging economy: A case of Sri Lanka, Research in Accounting in Emerging Economies, Vol 15, p.51-83.

Dey, B and Binsardi, B (2016) Appropriation of Mobile Telephony at the Bottom of the Pyramid, invited chapter in ICTs in Developing Countries: Research, practices and policy implications Eds Dey, B, Sorour, K, and Filleri, R , Palgrave-McMillan ISBN 978-1-137-469-6.

Green, J and Binsardi, B (2016) Identifying the Why in Change: Active Amalgamating, A Grounded Theory, an invited chapter in Dynamics of Organisational Change: Beyond Identity and Reputation, Eds Tipuric D, Vrdolojak, Darabos M & R.

Green, J and Binsardi B (2015) Entrepreneurial intentions: a grounded theory of green-fielding, Sinergie, Italian Journal of Management, Vol 33 Nr 97.

Opoku A and Fortune C (2015) The role of organisational leadership in the delivery of sustainable construction project practices, invited chapter in book on Leadership and Sustainability, Published February, Spon Research ISSN 978-0-415-62242-4, p.99-107.

Opoku A and Fortune C (2014) Implementation of sustainable practices in UK construction organisations: Drivers and challenges, International Journal of Sustainable Policy Practice, Vol 8 Issue 1 p.121-132.

Green, J and Binsardi, A. (2014) Systematic Avocating, Grounded Theory Review, Vol. 13, Iss. 2, pp.70-79. ISSN: 1556-1543, E-ISSN: 1556-1550.

Green, J and Binsardi, A. (2014). Trenchant Remedying: Directional Disturbance of Organisational Change Effort, Grounded Theory Review Vol. 13, Iss. 1, pp. 29-45. ISSN:1556-1550.

Green, J and Binsardi, B. (2015) Active Amalgamating: Identifying the Why in Change. 3rd International Conference on Governance, Management & Entrepreneurship: The Quest for Organizational Identity. Dubrovnik, 17-18 April 2015, ISBN: 978-953-57413-5-0. Peer reviewed, accepted as textbook chapter with Pearson Education.

Green, J and Binsardi, B (2014). Jigsawing: A Grounded Theory Sub-Category: Change Management and Sense-Making. Conference Proceedings: European Institute for Advanced Studies in Management, 9th Colloquium on Organizational Change and Development. Essen, 12-13 September 2014.

Contact us

For more information or to enquire about collaborative research, please contact Professor Chris Fortune, Head of Research North Wales Business School by email at c.fortune@glyndwr.ac.uk.