Dr Heliana Pacheco

Job Role
Lecturer in Graphic Design


Heliana’s educational background is in social and graphic design. Heliana holds  a PhD in Typography and Graphic Communication from the University of Reading, UK, and a master’s degree in Design from PUC-Rio, Brazil. At Reading, she researched “typography in traditional poetry” observing the methods of segmentation in narrative poems and sonnets. Her MA research work focused on participatory co-design projects, a pioneering methodology called Social Design, which had been developed by PUC-Rio in the early 1980s. Before teaching graphic design at Glyndwr University, Heliana worked as an associate professor at the Federal University of Espírito Santo – UFES, Brazil. Heliana is Italian with a Greek name and a Portuguese surname who was born in Brazil and works in the UK. This shows how she sees herself in the world: ready to explore what is around her. Heliana is keen on observing typography and letterings in buildings and she loves documenting the life and the British landscape through photography, painting and poetry.


PhD from the University of Reading, UK.

Master in Design from the Pontifical Catholic University of Rio de Janeiro – PUC-Rio, Brazil.

BA in Visual Communication from the Pontifical Catholic University of Rio de Janeiro – PUC-Rio, Brazil.


Graphic design, Social Design, Innovation Design and their transdisciplinary nature.


Graphic Design


Fonseca, L.P., PACHECO, Heliana S., et al. O extraordinário guia de projetos e processos do LDI - versão do professor. Vitória: Ufes, SEAD, 2015 (Guia).

PACHECO, H. S., Toledo, G. A sparkle in people's eyes In: International Conference Design History Society,2012, São Paulo. Design Frontiers - Territories / concepts / technologies. São Paulo: BLUCHER, 2012. v.1. p.90 – 93.

PACHECO, H. S., Toledo, G.  O paradigma da motivação intrínseca: contribuições da metodologia de Design Social para a prática e ensino de codesign. In: Revista de Design, tecnologia e sociedade, volume 2, n. 2, Brasilia: Programa de Pós graduação em Design da UnB, 2015.

 Toledo, G., PACHECO, H. S.  The Word Game: a Social Design research tool to visually communicate values, beliefs, and intrinsic motivation In: CIDI 2013 — 6th Information Design International Conference, 2013, Recife - PE. Blucher Design Proceedings. São Paulo: Blucher, 2013. v.1