Dr Madi Ruby

Job Role
Associate Dean - Enterprise, Partnerships & Employability


Before being promoted to Associate Dean, I was Programme Leader for the Diploma in Counselling. I remain a registered and Accredited Counsellor / Psychotherapist but now apply these skills in my leadership and management work and research.

Prior to joining Wrexham Glyndwr University in 2012, I worked for another university and college of further education.

I grew up and completed my primary and secondary education in North Wales, but moved away to go to university. This lead to a previous career in multi-national ICT companies such as Sun microsystems and Microsoft. I managed strategic alliances with a focus on developing solutions for a variety of market sectors. These included healthcare/NHS, retail, finance, e-commerce and government.

I re-trained as a counsellor and educator during a career break to have a family, having decided to move back ‘home’. I have a sense of purpose and achievement from contributing to the education of the people of North Wales and the border counties, as well as those who travel form further afield for the benefits that Wrexham Glyndwr university and its local environment offers.


PhD in Higher Education Research, Evlauation and Enhancement for a thesis entitled “Beyond managerialism: towards a model of humanistic management”. (Lancaster University).

Registered Member MBACP (Accred)

PGCE (Lifelong Learning – Specialism Counsellor Training) Staffordshire University 2012

MA Clinical Counselling (Distinction) The University of Chester 2011

Postgraduate Diploma in Counselling (Distinction) The University of Chester 2010

BA (Hons) English (Royal Holloway University of London (1994)




Management and leadership including communication and relationships for psychological safety for dignity and wellbeing and how these contribute to organizational effectiveness.

Humanistic counselling and psychotherapy.

Mixed-methods research.

Case study research.

Collaborative research and evaluation.


Ruby, M. & Komljenovic, J. (Podcast). (2020, 16th April). Humanistic Management in the Covid-19 Lockdown Era : Things Have a Price and Humans Have Dignity. Available at: https://anchor.fm/chere-lu 

Ruby, M. (2018) Not All Managers Are Managerial: A Self-Evaluation of Women Middle-Managers’ Experiences in a UK University. Higher Education Policy 34, 110–131. https://doi.org/10.1057/s41307-018-0119-3

Ruby, M. (2015). Book Review: "Counselling for depression: A Person-centred and Experiential Approach to Practice, by Pete Sanders and Andy Hill, London, United Kingdom: Sage, 240 pp., £22.99 (paperback), 2014, ISBN 978-1-4462-7901-1" Counselling and Psychotherapy Research.

Ruby, M. (2011). What does neuroscience offer us in understanding cognitive therapy and person-centred therapy for depression? A realist synthesis review.http://hdl.handle.net/10034/216691.


Commissioned authorship:

Ruby, M (2017) Good Practice in Action 066: Commonly Asked Questions Resource: What do we mean by records and record keeping? BACP (under review).

Current BACP ‘Bank of Authors’ for developing Good Practice resources