Miss Sara Hilton

Job Role
Senior Lecturer in Football and Coaching Science


Sara is Programme Leader of the BSc (Hons) Football Coaching and the Performance Specialists degree, where her main area of focus is Football Coaching and Coach Education.

Following a successful playing career which ended because of injury, Sara began coaching in 2011. To enhance her knowledge in the world of sport and exercise, Sara began studying the BSc (Hons) Sport & Exercise Sciences course as a full-time student in 2013.

In 2017, Sara completed the Postgraduate Certificate in Continued Professional Development, and as such became an Associate of the Higher Education Academy. She is currently exploring research areas of interest.

In terms of coaching, Sara has gained an enormous amount of experience in coaching football at all levels, from grassroots football to the U15s girls national team. Sara has worked as a coach in Welsh Premier League Academies, and has previously been the director of the North East Wales Girls Performance Centre and the North Wales Coast Girls Performance Centre, as well as a North Wales Regional coach. In April 2016, Sara coached the national under 16s girls’ team and enjoyed a season as Manager of Crewe Alexandra Ladies FC. She has also coached within the Cymru Alliance League.

Sara continues to work as a level 1, level 2 and level 3 coach educator for the FAW Trust, and continues to progress as an educator within the FAW coach education pathway. Sara is also a current UEFA A Licence candidate.


  • BSc (Hons) Sport and Exercise Sciences

  • Associate of the Higher Education Academy

  • Postgraduate Certificate of Continued Professional Development


Coach Mentoring

Coach Education

Women in Sport

Skill Acquisition

Decision Making

Emotional Intelligence


BSc (Hons) Sports Coaching for Participation and Performance Development

BSc (Hons) Sport, Health and Performance Science

FAW301 Football: Starting to Coach

FAW405 Technique Analysis in Football

FAW404 Psychology: Developing the Individual

FAW506 Developing Practitioner Skills in the Football Environment

FAW602 Planning for Performance

FAW605 Managing and Developing Teams' Potential


Conference Paper - “Exploring the Decision-making Capabilities in Experienced and Novice Football Goalkeepers.” Morgan, D., Richards., P and Hilton, S. 4th International Coaching Conference 2017 at Cardiff Metropolitan University.